This piece originally appeared on Forbes on January 18, 2021.
The annual Edelman Trust Barometer report was recently released, and the provocative headline is that business is more trusted than government in two-thirds of countries. With that trust comes responsibility. Responsibility to be transparent, authentic, fair, and equitable. That is much easier said than done.
Organizational trust is a complicated relationship. It's the willingness of employees to be vulnerable to the actions of their leaders. When we decide if we trust a leader, we're assessing his or her competency, benevolence, and integrity. Read the rest on Forbes.