This post originally appeared in Forbes on January 27, 2025.
While AI continues to be the hot workplace topic to kick off 2025, many companies have no idea what to do with the technology in practice. Actual use cases of generative AI and case studies within a business environment are not as prevalent as one would expect. David Rowlands, Global Head of Artificial Intelligence for KMPG, and Ruth Svensson, a partner at KPMG UK who serves as the Global Head of People and HR CoE, discuss why that is — and it largely comes down to not having an AI vision.
At KPMG, "AI has been a totem for everyone to get around because it's enabled people to access and understand what the technology could do for us and for our clients," says Rowlands. While AI's value is clear for companies such as NVIDIA and Microsoft, Rowlands makes the point that we haven't seen the value of AI reflected in the numbers for banks, government, and other non-tech companies. When companies fail to see a benefit, AI adoption rates slow. "This adoption problem is because the value got stuck," says Rowlands. "Our role is to adopt those large language models, take them, harness them, and apply them in situations that benefit our clients."
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