Inside KPMG's Global AI Trust Study

This post originally appeared in Forbes on May 21, 2025.

There is a large conversation about trust in generative AI, and KPMG’s latest study in collaboration with The University of Melbourne is an incredibly comprehensive review of trust, use, and attitudes towards AI. Their study captures the attitudes of 48,000 people across 47 countries. On average, 58% of people surveyed view AI systems as trustworthy, but only 46% are willing to trust them. Many are also concerned about AI-generated misinformation, with 70% not knowing if online content can be trusted because it might be AI-generated. Ruth Svensson, a partner at KPMG UK who serves as the Global Head of People and HR CoE, and Samantha Gloede, who leads AI Trusted Transformation for KPMG International, discuss the key findings.

Given the deep interest in trust (and mistrust), it naturally raises the question of if the technology has actually broken anyone’s trust yet? Gloede and Svensson think the answer to that question is yes. "There is a breakdown in trust because AI is moving so quickly, and people’s literacy is lagging behind the adoption," says Gloede. "People are using AI without proper education, so they don’t quite know how to use it effectively or accurately."

Read the rest in Forbes.