This post originally appeared on Forbes on Jan 23, 2024.
A staggering 82% of employees believe it's important for their company to have a purpose — but why does purpose at work matter so much?
Shannon Schuyler, US Chief Purpose and Inclusion Officer at PwC, thinks it has to do with impact. "When you look at the psychology of why individuals find meaning, and why they engage in things that are other than themselves, it's because they realize they play a larger part."