This originally appeared on Forbes on Feb 7, 2023.
The 2023 Edelman Trust Barometer was released last month, and a surprising top-line finding was that businesses are now the most trusted institution. That trust puts employers in a position of accountability, and they have a duty of care to be honest and ethical. But in a world rife with misinformation, are they up to the challenge?
Professor Sander van der Linden is the Director of the Cambridge Social Decision-Making Lab at the University of Cambridge and has pioneered research in the world of combating fake news and misinformation. His upcoming book, Foolproof: Why We Fall for Misinformation and How to Build Immunity, has important lessons for leaders and internal communicators.