The Rise Of The Chief Purpose Officer
This originally appeared on Forbes on February 14, 2022.
Purpose is one of the hottest workplace topics, but statistics and insights around the topic can be difficult to find. This is in part due to misconceptions that softer engagement areas such as purpose, culture and diversity and inclusion are hard to measure and hard to attach business metrics to. Deloitte’s latest report “C-suite insights: How purpose delivers value in every function and for the enterprise” provides real insight into how corporate purpose has become a strategic imperative.