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New year, new me: the fresh start effect
This post originally appeared on scarlettabbott's insights blog on January 1, 2020. What do gyms, health food stores, banks, dieting...

lindsayannkohler
Jan 1, 20202 min read


Improving hiring decisions using behavioural science
This post originally appeared in issue 182 of The HRDirector. Mike Hogan, Head of People at an employee engagement consultancy,...

lindsayannkohler
Dec 13, 20196 min read


Guiding employees through Brexit
With the latest Brexit deadline looming, thoughts naturally turn to politics, which called to mind a very interesting study. A funny...

lindsayannkohler
Oct 9, 20193 min read


Do more with less: leverage loss aversion to spur action
This post originally appeared on Segal Benz Insights on October 1, 2019. Decades ago, economists noticed something odd. They observed...

lindsayannkohler
Sep 30, 20193 min read


Overcoming 4 barriers in communicating high-value health plans to employees
This post originally appeared in Workforce on August 1, 2018. Once a promising benefit design to reduce unnecessary health care spending,...

lindsayannkohler
Jul 31, 20184 min read


You can't a/b test your own love life
This post originally appeared on my Medium on June 12, 2018. “What if?” Those two little words, combined, are two of the most powerful...

lindsayannkohler
Jun 11, 20183 min read


The IKEA parable: a primer for applying design thinking to benefits communication
This post originally appeared on the Segal Benz blog on May 25, 2018. Everyone knows IKEA as a leading home goods retailer with a knack...

lindsayannkohler
May 14, 20183 min read


The 8 things you’ll experience when you tell people you’re moving
Moving is a natural part of growing into this life of ours. It’s how we stretch ourselves, expand networks, have new experiences, and...

lindsayannkohler
Apr 17, 20187 min read


My least favorite things people have said to me simply for waling
This post originally appeared on my Medium on October 25, 2017. The #metoo posts in the past weeks have been powerful, but I watched from...

lindsayannkohler
Oct 24, 20173 min read


Why you can't fuck me and other things I shouldn't have to explain
This post originally appeared on my Medium on April 24, 2017. I almost gave this piece a different, less-threatening title — because I...

lindsayannkohler
Aug 23, 20175 min read


How does turning 30 affect you on Tinder?
This post originally appeared on my Medium account on January 1, 2017. As I’ve gotten older, I’ve started to pay a lot more attention to...

lindsayannkohler
Jan 1, 20174 min read


7 lessons from Buzzfeed on making benefits messages go viral
This post originally appeared on Segal Benz Insights blog in 2015. When people want a recommendation about a new wine bar to try or...

lindsayannkohler
Mar 31, 20153 min read
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