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Writer's picturelindsayannkohler

What Pre-Existing Beliefs About AI At Work Are Hardest To Shift?

This originally appeared on Forbes on August 5, 2024.


Given the promised productivity gains of AI, businesses are keen for employees to adopt AI tools. However, the widespread adoption of these tools means overcoming pre-existing beliefs about AI, and some of these beliefs are harder than others to shift. In particular: skepticism. With 41% of employees showing skepticism about using AI at work, Asana's Work Innovation Lab sought to understand whether those skeptics could be transformed into enthusiastic users of AI. The answer to that question is detailed in the July 2024 report "AI mindsets: How to unlock the power of AI in your organization."


In short, they find that employee beliefs can be changed — but only under certain circumstances. Asana hypothesized they could turn even the most skeptical people into AI enthusiasts with the right intervention. To that end, they tested several ideas, ranging from promoting AI and all of its benefits, to exploring skepticism around the technology with a human-centered approach. Their findings suggest that focusing on either positive outcomes or addressing concerns directly.


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