This post originally appeared on Forbes on April 29, 2023.
Everyone knows getting a good night's sleep is important for health, and the sleep wellness industry is big business. McKinsey reports that the wellness industry is a $1.5 trillion market. The quest for better sleep is a relatively newer category in the spectrum of wellness products and services, and the percentage of money consumers spend on sleep is quite low when compared to other health areas such as mindfulness, nutrition, and fitness. However, that number is growing. The global sleep aids market is projected to grow at a compound annual growth rate of almost 6% from 2022 to 2030 — bringing the market's total value up to $125 billion by 2030.
But what if a large determinant of whether you get quality shut-eye or not wasn't something you can change with an app or a different bedtime routine? Namely, your personality. That's what a recent study published in The Journal of Sleep Research posits. They found that the risk of sleep disturbances increases in those who are more prone to neuroticism, impulsivity and introversion.